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Greenely · 2025 · Design · Supporting

Onboarding — reducing cognitive load for battery features

A playful, informative onboarding path that introduces battery features without overwhelming new users — progressive disclosure for a dense energy product.

  • Onboarding
  • UX Writing
  • Cognitive load
  • Mobile
Role
Product Designer — UX/UI
Team
Greenely product & design
Timeline
Feature onboarding design
Platform
Mobile app

Brief

What a recruiter should know in 30 seconds

What I did

Designed an onboarding path using progressive disclosure for battery feature discovery.

What changed

Sequenced education around first successful action instead of a comprehensive feature tour.

How we knew

Intended for activation/funnel validation after release — public metrics not available.

Insight → decision

Evidence that changed the design

Insight

Front-loading the full battery mental model increased drop risk.

Decision

One idea per step, tied to a nearby action.

Insight

Playfulness helped memory only when it didn’t compete with instructional precision.

Decision

Kept tone informative first; delight second.

Visuals

Artifact

01

Onboarding frames — one idea at a time toward first success

Secondary proof: activation design, not a full research case.

  1. One idea per step
  2. Teach beside the next action
  3. Skip path for users who already know the domain

Approach

Problem, role, and decisions

Problem

First-run and feature-discovery moments risked cognitive overload — too many concepts (battery state, scheduling, history) arriving before users had a reason to care.

What I owned

I designed an onboarding narrative focused on reduced cognitive load — sequencing concepts, calibrating tone, and using progressive disclosure so users meet complexity only when it becomes useful.

Key decisions

  • Progressive disclosure structure

    Matches how users build mental models under limited attention

  • Playful but precise voice

    Supports memory without undermining trust in energy contexts

Accessibility

  • Clear reading order and short sentences for cognitive accessibility
  • Meaningful text alternatives for illustrative frames — [Add final alt text set here]
  • Respect reduced-motion preferences for any animated explanations
  • Ensure skip controls are keyboard reachable

Results

Outcome

Design outcome

Onboarding path oriented around reduced cognitive load and progressive disclosure

Activation metrics

[Add measurable outcome here]

Reflection

Lesson
Onboarding success is measured by the first confident action.
What I would improve
I would instrument each step with drop-off analytics and run a copy A/B on the scheduling introduction specifically.

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