About
Clarity is the product.
I’m a Product Designer (UX/UI) in Stockholm. I work across the product design process — UX research, user flows, wireframes, high-fidelity prototypes, UI design, accessibility, and usability improvements — with developers and stakeholders.
I’m drawn to problems that demand clarity: data-heavy views, decision-dense flows, and experiences where every word and step matters. Recent focus includes energy and sustainability.
Six years as a Music Designer at Royal Streaming shaped the method: start with the goal and feeling, establish constraints, iterate quickly, and validate in the real world.
How I work
01
Research & usability
Interviews, usability testing, and synthesis that change what we design — not research theater.
02
Flows → interface
User flows, wireframes, and high-fidelity prototypes that turn complexity into clear next actions.
03
Accessibility as craft
WCAG-minded decisions, audits, and inclusive improvements treated as product quality — not polish.
04
Build with the team
Close collaboration with developers and stakeholders so designs survive contact with real constraints.
Currently
UX/UI Design Specialist at St1. I work across research, interface design, accessibility, and collaboration with developers and stakeholders on energy-transition digital products. Detailed project case studies are published when work is cleared for the portfolio.
Beyond the screen
When I’m not designing, I shoot analog photos and play in two indie bands. Music and photography keep perspective on whole vs. detail — and the discipline of stripping away until only the essential remains.
I believe in
- Accessibility by default — contrast, reading order, keyboard navigation, cognitive load.
- Research should change decisions — not decorate decks.
- Ship, learn, refine — small steps beat rare big bets.
- Design with developers and stakeholders, not around them.